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Texture painting refers to the textured feature that is embossed on the facet of commercial or residential structure to create an elegant outlook. The increase in paint industry coupled with demand from exquisite infrastructure has multiplied the demand for texture paints in the recent past. The composition of texture paints is typically different than normal paints, as these paints have certain added resins and additives which keep the texture intact even when the paint surface dries. The unique texture pattern made on the surface remains same even on drying and stable for long span of time. These paints give an added visual effect which is presently making them popular for residential buildings. The rise in demand from residential and commercial buildings for textured patterned walls across Europe and Asia Pacific countries is expected to boost the market for texture paints in the next few years.

Textured paints have certainly marked their presence in present home decorations segment. Moreover, the cost associated with these paints though greater than normal paints, the visual effects that can be prepared using these paints is unparallel. Additionally, several companies provide assistance to prepare patterns using these paints such as stucco, sand, metallic, whirl drizzle. Thus, the growth in interior designing and demand from home designing is expected to drive the market for texture paints market in next six years. Also the texture paints cover the uneven surfaces and protects the wall surface from damage. Addition to these peculiar properties these paints have comparable cost to wallpaper and can have wide range of color patterns that can be prepared using mixtures of various colors. Consequently, the economical aspect associated with these paints is anticipated to drive the market for texture paints in next six years.  

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The high versatility of texture paints coupled with affordable cost is expected to act as driver for texture paints market in next six years. The emerging nations across Asia Pacific are anticipated to be the fastest growing markets for texture paints in the next six years. The middle class population in these countries is growing at a stupendous rate which is eventually resulting in an increase in the overall customer base. In addition, the stupendous growth in commercial complexes and enormous rise in residential building across Asia Pacific region is anticipated to be the most lucrative market in next decade.

Moreover, the steady rise in construction sector across developed region after economical slump is expected to add the demand for texture paints, thus boosting the texture paints market further. Additionally, due to the rapid economic development of developing countries such as India, China, Thailand, Malaysia, and even in Middle East countries with increased disposable income of the citizens of these countries has led to further magnification of the total customer base for texture paints market.


Furthermore, the demand for interior decoration in developed regions is likely to surge the demand for texture paints in the next few years. Additionally, there is an incredible market potential for the conventional paints and texture paints in Middle East considering their ever demanding construction industry. The major players operating in the texture paints market are largely focusing on the emergent countries across the globe for tapping their vast market potential. The key companies operating in the texture paints market are installing gigantic production facilities in developing countries such as China and India to fulfill the swiftly rising local demand for texture paints. 
Some of the key players operating in the texture paints market are companies such as  Akzonobel, Nippon Paint Group, Berger Paints, Asian Paints, Kansai Nerolac Paints Ltd., Spectra Texture Wall Coating Pvt. Ltd., Andura Coatings, Diamond Paints, Valspar.
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