Industrial Rubber Products Market: Leading Players Opt for Mergers and Acquisitions to Bolster Positions, TMR
The competition in the global industrial rubber products market is moderate due to the presence of players having almost identical share in the market and having a strong brand value. The main six companies operating in the market are Continental AG, Hutchinson, Cooper Standard Automotive Inc., Freudenberg Group, Sumitomo Riko Co. Ltd., and Bridgestone Corp. Together, they held over 63.0% of market share in 2015. Some of the key strategies employed by the leading players in the global market for industrial rubber products to improve their positions is looking out for acquisitions and partnerships to tap into new markets. This trend is likely to intensify the competition in the next couple of years. The threat of external substitutes such as hard plastics is moderate in the global market for industrial rubber products. Aspiring players need to invest extensively in research and development and work hard to create a brand recall in order to gain a foothold in the market. A ...